I played a small role in one of the most unheralded growth stories in B2B, collaborated with some fabulous colleagues, and met countless folks, like you, along the way. As of this week’s closing, Sirius is approaching $100M in revenue for its FY19 which ends March 31. I joined Sirius as its first CMO in the summer of 2012 as employee #73. ![]() After relocating our young family from Atlanta to Wilton, I set about on the most impactful four years of my marketing career. I jumped at the chance to work alongside some of the industry’s best and brightest minds. I was well down the path of “v2” at my new company when John Neeson asked me to join Sirius to build the marketing organization there. Zanett would be acquired by KPMG in 2012 after four consecutive years of record growth, due in large part to our adoption of SiriusDecisions best practices. Our 2010 results topped 2009 and I was recruited to join my SVP of Sales at his new gig at ROLTA ( he, too, was a believer). Our work in the second half of 2008 set us up for a record growth year in 2009. I signed on as a SiriusDecisions client the week following the conference and went straight to work implementing the Demand Waterfall and core philosophies around alignment with sales - Demand Type, Lead Definition, SLAs, etc. No doubt I met many of you at that Summit or in the ten years since. They had the map, the compass, and knowledgeable guides to help me and my fellow travelers navigate the journey to modern marketing. As I recall, Marketo made its commercial debut at the Summit that year. Sirius became the catalyst for my vision. Timing such that it was, we were on a plane a month later bound for my first SiriusDecisions Summit in Scottsdale. My new hire politely let me finish and replied, “Are you familiar with SiriusDecisions?” I wasn’t. Marketing is a process, like any other, that can be optimized I surmised. My first hire was a whip smart marketing ops leader with whom I shared my vision for a “process and data-driven marketing function.” This was born from recent experience working with high-tech manufacturing orgs where everything is measured and understanding quality and productivity KPIs is existential. ![]() It was 2008 and I had just taken my first pure marketing leadership role at a company called Zanett after eight years of entrepreneurship. Hopefully, this overview whets your appetite for some additional context and perspective. Additional emphasis on Sirius’ Consulting business.Deeper analyst coverage of the “Martech 5000”.Now that the deal has closed, there are four primary changes we should expect to see from Forrester’s acquisition of SiriusDecisions: Our team gets to know you and your business, providing thoughtful, timely guidance - from planning to strategy to execution - every step of the way to help you achieve your outcomes.This is a five-minute read, but for the short attention spans among us, I’ll cut to the chase. Guidance from experts is built into each Forrester Decisions service. Each priority was created based on hundreds of pieces of feedback from clients and potential clients. Each of the Forrester Decisions services is expressly built around a unique set of priorities representing your most pressing opportunities and challenges. Each Forrester Decisions service includes signature customer obsession research along with tools to make customer obsession a reality at your organization. We know that customer obsession is the best path to revenue growth, profitability growth, customer retention, and employee engagement. The portfolio combines research-based insights, models, and frameworks with hands-on guidance to ensure that you and your team apply best practices to your specific situation. Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions, and taking action to deliver results.
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